Brand Search — Exact

Always-on Search · Brand exact

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Creative

Official store — free returns within 30 days.

GoogleActivepaid

Platform breakdown

Platform
Google
Budget
$180/day
Spend
$3,020
Impressions
88k
CTR
6.84%
ROAS
5.62x
Top keyword
northstar studio
Impression share
62%

What the numbers mean

CPA is up 22% over 48 hours against flat clicks. Competitor bidding on brand terms is the likely cause; conversion rate is unchanged, so the creative is not the problem.

Key metric over time

Activity

  1. Edit

    Raised daily budget

    $150/day to $180/day.

    Tom Reid · Tue, 10:02
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